So why this campaign?
The purpose of this project is to divert our many concerns at this crucial time, may we ALSOrecall the spirit of this piece when we refer to 'Co(ko)-vid' in the future. This campaign collects positivity around the globe and serves as a wish, wishing it shares an end date with the pandemic.
While it scarred many of us, I personally regard a crisis like this a turnaround, a time for us to rethink and plan for the future.
In the end, I too look forward to the day we see each other, and hug each other again. As the name suggests, I regard current situation as a nightmare that will resolve in no time.
What is KUSUDAMA:
Kusudama is a combination of two Japanese words Kusuri (Medicine) and Tama (Ball), possibly originally being actual bunches of flowers or herbs where they were used for incense and potpourri to prevent and cure deceases.
It now also refers to a paper model that is usually created by sewing multiple identical pyramidal units together through their points to form a spherical shape.